Friday, August 12, 2011

Q&A With Lynda, Rick, and Jordan: A Fabricare Specialist vs. A Dry Cleaner Round Three










Happy Friday, readers! For the last two weeks, Lynda, Rick, and Jordan have been helpful enough to break down the difference between a fabricare specialist and a dry cleaner. It all started based on the following question:

“In the last year, I have purchased some pricier dresses that I really want to last (considering they cost more than a lot of my other items combined!). After a quick google search, I see two kinds of cleaners—the typical dry cleaner, and “fabricare specialists”. What’s the difference, and why does it matter?” {Lauren, Chicago}

Because this is a question Lynda, Rick, and Jordan receive so often, they’ve broken the answer into three parts. Two weeks ago, they taught us what to look for in a fabricare specialist when it comes to skills, education, and knowledge of the craft. Last week, the family outlined key steps followed by the top fabricare specialists so you know what to ask for when choosing where to take your most valued clothing. This week, they’ll show us the extra effort that the best-of-the-best in fabricare specialists put forth.

Answer:
Our last two weeks have focused on what a quality dry cleaner should be doing--versus what many cleaners do not do. We’ve discussed the process your clothing goes through, the education of the staff, and the details you should be asking about when you choose a cleaner. And while there are many “fine” choices out there, only a select few quality cleaners go the distance in exceeding your expectations every single time. Below, we’ve listed some of the top things you should look for to make the decision process easier. Any fabricare specialist worth your best pieces should…

1. run quality checks conducted by senior managers on a daily basis that measure the results of their work against their standards of excellence, in an effort to continuously strive for perfection.

2. staff a full-service, experienced alterations department for all of your tailoring needs.

3. check every single client’s order to ensure all preferences and special instructions have been met and expectations have been exceeded at all stages of the process. (When you become a client at Davis Imperial, you fill out a full profile detailing your preferences for all of your clothing needs!)

4. run an environmentally responsible business, and be certified as an Environmental Drycleaner and a Four Leaf Green Cleaner by the Green Cleaners Council. (For more on Davis Imperial being a “green” cleaner, check out our post here!)

5. offer to conduct educational seminars for retailers, schools and organizations because they believe in the importance of understanding the difference between an ordinary drycleaner and a fabricare specialist--and how the choice you ultimately make can protect your investment in your wardrobe.

6. stay abreast of the latest fabric and fashion trends, as well as classic couture in order to be best educated on how to care for all garments.

7. give back and be involved in philanthropic and community organizations, understanding the importance of supporting the very individuals, organizations and companies that have been so supportive of them.

8. have unending passion for what they do, never wanting to stop learning and growing in their field of expertise.

9. offer luxe pick up and delivery service to your residence or office by bonded, uniformed and responsible client service representatives you can trust and who recognize that their first responsibility is the security of their client’s valued garments.

10. offer FabricareByMail™ for individuals, retailers, museums, hotels and corporations where a fabricare specialist’s level of services is not available in their area.

Most importantly, a true fabricare specialist will never take your business for granted and will always remember to say thank you for giving them the opportunity to service your fabricare needs. Davis Imperial is so honored that their clients choose them, and we hope this 3-part primer has given you a peek into what you deserve in clothing and garment care—if you’re not getting this type of service, find a quality cleaner who will deliver.

Wishing you and your loved ones good health and happiness always…




Thanks Lynda, Rick, and Jordan for this week’s installment!

And readers, don’t forget to submit any questions you have on Facebook or on Twitter @davisimperial, or you can email us at davisimperialblog@gmail.com.

Thanks for reading, and we’ll see you next week!

No comments:

Post a Comment